As France entered a new
era, MOUGIN & PIQUARD began a new tradition.

  1. L’Histoire

    In 1852, as Paris reinvented itself into a modern city—engineering medieval alleyways into the wide tree-lined boulevards we know today—the Mougin family began a tradition of crafting exquisitely made and remarkably detailed timepieces: fashionable statements perfectly suited to the dawning era of the Belle Époque.

  2. By the 1920s, Paris had seized the imagination of expatriate artists and writers who moved to Paris to get lost in the Latin Quarter and discover themselves at cafes like le Dôme, le Select and la Rotonde in Montparnasse. They were the Bohemians of the era–keeping few ties to one place as they acquired new experiences all over Europe. The City of Light was electric and the lights stayed on for those who stayed up late.

  3. In 1926, the same year that Hemingway wrote his masterpiece about British expatriates, Ernest Mougin and his friend Paul Piquard left Paris and embarked on their own cross-continental adventure. With an optimism that captured the spirit of the times, they moved to Switzerland and became Mougin & Piquard—expats at the epicenter of the watchmaking world. Bringing their Parisian sensibility to the centuries-old craft of fine Swiss watchmaking, they carried on the Mougin name, a tribute to the moveable feast they had left behind.

  4. For generations their distinctive timepieces recalled the mood of a bygone era. By 1960, Jean Francois Mougin and Philippe Piquard inherited the Mougin & Piquard legacy, firmly establishing a tradition of elegance known throughout Europe.

  5. More than 50 years later, Tourneau—the leading retailer of luxury watches—discovered a trove of old sketches in the Mougin & Piquard archive. Beginning a new tradition, Tourneau is now a part of the Mougin & Piquard family.